Great Yarmouth is a town that loves to celebrate, with a packed calendar of events and festivals running throughout the year. Whether you're planning a visit around a specific event or looking for something to do during your stay, here's your guide to what's on in Great Yarmouth in 2026.

Spring Events (March - May)

Easter on the Seafront marks the start of the season, with special activities at Pleasure Beach, egg hunts along the beach, and family entertainment on the seafront. The amusement parks and attractions open for the season, bringing the seafront back to life after the winter months.

The Great Yarmouth Arts Festival typically runs in spring, showcasing local artists, musicians and performers across various venues in the town. Exhibitions, live music and workshops make it a cultural highlight.

Summer Events (June - August)

Summer is when Great Yarmouth truly comes alive. The Great Yarmouth Air Show is one of the biggest free events in the region, attracting thousands of visitors to watch spectacular aerial displays including the Red Arrows. The seafront provides a natural grandstand, and St George Hotel's location makes it one of the best viewing spots in town.

The Out There Festival transforms Great Yarmouth's streets and seafront into an open-air theatre with international circus, street arts and spectacular performances. This free festival has become one of the most exciting arts events in the East of England.

Summer variety shows run throughout the season at Britannia Pier Theatre and the Hippodrome Circus. The Hippodrome is one of only three purpose-built circus buildings still operating in the UK, making it a truly unique experience.

Autumn Events (September - November)

The Great Yarmouth Maritime Festival celebrates the town's rich seafaring heritage with boat displays, live shanty music, traditional crafts and heritage activities. It's a wonderful weekend event held around the historic South Quay.

Fireworks displays light up the seafront during autumn, with spectacular shows visible from the beach and pier areas. These free events are hugely popular and best viewed from the seafront near St George Hotel.

As the main tourist season winds down, Great Yarmouth takes on a more relaxed atmosphere. It's a wonderful time to visit for peaceful beach walks, quieter attractions and lower accommodation prices.

Winter Events (December - February)

Christmas in Great Yarmouth is magical. The town centre hosts a traditional Christmas market with festive food, crafts and gifts. The seafront illuminations create a sparkling wonderland, and many attractions put on special Christmas events. Pantomime season at the Hippodrome and local theatres is a beloved tradition.

New Year's Eve celebrations on the seafront typically include fireworks and live entertainment, welcoming in the new year with a spectacular display over the sea.

Regular Weekly Events

Great Yarmouth Market operates every Wednesday, Friday and Saturday in the town centre. It's one of the largest outdoor markets in England with stalls selling everything from fresh produce to antiques. Live entertainment runs throughout the summer months at various seafront venues, with many shows and performances free to attend.

Plan Your Event Visit

St George Hotel is perfectly positioned for all Great Yarmouth events. Our seafront location means you're steps away from the action, whether it's watching the air show from your window or strolling to the Christmas market. With 62 rooms available, we recommend booking early for major event weekends. Book your stay today and experience the best of Great Yarmouth's events calendar.